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Business Growth Strategies
Warren Buffet said
"In the business world
the rear view mirror
is always clearer
than the windshield"
Would you take a holiday for 2 weeks or 5 years without planning?
Wouldn’t you note down some of the places you want to go to, how you
might get there, what you need to take and how much money you will
need? You would probably make an itinerary of some kind.
If it’s important to plan a holiday is not even more important
to develop a clear business plan of where you are taking your business
that earns $200,000 or $1,000,000 or $6,000,000 each year?
Shouldn't you write a business plan showing:
- what you want to achieve
- which part of the population are most likely to buy your products
- why they should buy your products
- how you are going to communicate to prospects and customers
- what resources your need,
- what finance you need
- what is your competition
Contact Dawn BDS today on 07 3102 4393 to discuss charting the course for your business or click here to email us
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A common rule of thumb is that 20% of customers will stop buying from
a business each year. This means that after 5 years only 32% of your
original clients are likely to be with you. Hopefully by then you have
replaced the other 68%! The above means that not only do you have to find new customers you need to keep as many existing as possible.
The benefits of Relationship Marketing are:
- Increased sales
- Reduce marketing expenses
- Increased profit margins
Relationship marketing requires the co-ordination of all areas of the
business from purchasing, transport and warehousing, manufacturing to
sales, administration to accounts. Why?
Because relationship marketing involves identifying the different
types of customers, what they purchase or how they interact with a
business. This may mean several people from one customer or client are
dealing with different units and people withing your organisation.
What
information are they receiving from each of your business units? Who
is responsible for the overall relationship? Is the information
consistent? Is the marketing media used the most appropriate for each
customer group? Can your marketing be more cost effective? Do the
products sold provide the benefits the customer or client expects?
Contact Dawn BDS today on 07 3102 4393 to discuss charting the course for your business or click here to email us
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Sales Coaching
Sales
success is critical to any revenue generating organisation and its importance is
often and should be debated. However, sales
are the ultimate run towards the goal line for your business.
Making sales is critical to your business and your sales people need
every advantage you are able to provide from quality products, to
defined goals and business growth strategies and business plans then
help them generate leads and make sales.
It is important to know the return on investment in sales & marketing i.e.
- (1-(sales costs+marketing costs)/revenue) = x% ROI or
- Revenue/(sales costs+marketing costs) = $x in sales for every $ of advertising
People perform better if they know what they have to achieve, how they
are going to get there and having the bets possible coaching, training
and tools.
If you want to increase your sales or increase sales productivity then
consider developing or reviewing your current sales and marketing
strategies, plans, processes and tools. The key is to create smart
business objectives and goals i.e. what, why, where, when and who.
Contact Dawn BDS today on 07 3102 4393 to discuss charting the course for your business or click here to email us
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Customer Relationship Management (CRM) is about creating and building a relationship with your customers to their advantage and yours. By nature a relationship requires meaningful communication between the parties and treating each other with respect. 
